In the realm of taste, the battle against bitterness reveals a journey intertwined with our evolutionary past. With over 10,000 delicate taste buds on our tongues, each as slender as a human hair, our senses finely discern the primary tastes: salty, sweet, sour, bitter, and savory.
 
Exploring taste receptors uncovers a fascinating reality. Each taste bud holds 50-150 specialized taste cells, finely attuned to specific tastes. These cells interact with tiny taste receptors, triggering signals that shape flavor perception in the brain.
 
Our taste perception roots trace back 400 million years to a shared ancestor, linking modern humans, birds, fish, and mammals. The discovery of taste receptor molecules in 1998 by Charles Zucker illuminated the genetic basis of taste, further uncovered through the Human Genome Project in 2003.
 
While humans have 5 distinct receptors for sweet, salt, sour, umani and the 5th being bitter receptors that stand out with 25 diverse types. This complexity acts as a shield, detecting potentially harmful substances in nature known for their bitterness.
 
Building on this rich tapestry of taste, Better Bitter Blocker specializes in creating safe and effective formulations, enhancing the palatability of bitter products for our clients.
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